Rauw Alejandro is doing something to reggaeton that nobody was doing five years ago. While the genre traditionally favors raw, upfront vocals with minimal processing, Rauw brought an R&B-influenced polish that made songs like "Todo de Ti" sound like they belonged on both urban and pop radio simultaneously.
His vocal production sits at the intersection of Latin and American pop/R&B — cleaner than Bad Bunny, more processed than traditional reggaeton, but still authentically Latin in its delivery and phrasing.
The Rauw Sound
Auto-Tune is smooth, not hard. Around 15-25ms retune speed — you can hear it on sustained melodic phrases but it blends seamlessly with his natural singing. Rauw has genuine vocal talent, so the correction enhances rather than covers. On more R&B-leaning tracks ("Museo"), it's even more subtle (30ms+).
The vocal is polished but not sterile. There's a warmth to Rauw's vocals that a lot of modern Latin music lacks. His engineers preserve the natural low-mid warmth of his voice (200-400Hz) instead of cutting it aggressively. Combined with a gentle saturation, it gives the vocal body and character.
Reverb is brighter than typical reggaeton. Most reggaeton uses short, dark reverbs. Rauw's reverb is slightly brighter and slightly longer (1-1.5s plate), leaning more toward the pop/R&B approach. It gives his tracks a more international, polished feel.
The Chain
- Auto-Tune: 15-25ms, Humanize at 25-35
- Compression: 3:1-4:1, medium attack, auto release
- EQ: High-pass 70Hz, preserve warmth, presence at 3kHz, air at 10kHz
- De-esser: Light at 5-6kHz (Spanish)
- Reverb: Plate, 1-1.5s, medium-bright, 18-22% mix
- Delay: Rhythmic 1/8 note, 12% mix
Presets
- Todo de Ti — The crossover hit sound: polished, melodic, bright
- Desesperados — More reggaeton edge, slightly rawer
- Museo R&B — The smoother, R&B-influenced side
- Plus 7 variations
Download the Rauw Alejandro Vocal Preset Essentials
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